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Patient Information Forum - Our commitment to providing trustworthy health information

Last Updated: June 2023

Standard statement link in the website footer 'Our commitment to providing trustworthy health information'. This will link to a new webpage that sets our agreement, including the introduction of the 'Last modified' and 'Last reviewed' and other elements of the 10 PIF criteria.


About the Patient Information Forum

  1. The Patient Information Forum runs the PIF TICK and is the UK membership organisation for people working in health information and support. We are the independent voice of UK health information representing members across NHS, charitable and private sectors.

  2. The full 10 steps for organisations to gain a PIF TICK are available at https://pifonline.org.uk/pif-tick/. In summary they are:
    1. Information is created using a robust process.
    2. Staff are trained to produce high-quality information.
    3. Information meets an identified need.
    4. Information is based on reliable, up-to-date evidence.
    5. Patients are involved in the development of health information.
    6. Information is written in plain language.
    7. Print and digital information is accessible, easy to use and navigate.
    8. Users are encouraged to give feedback.
    9. Information is promoted to make sure it reaches those who need it.
    10. The impact of information is measured.

  3. Consumer research by PIF found 80% of people would look for a quality mark on health information.

  4. An evaluation of the pilot scheme found organisations saw equal value in mapping their processes against the criteria, the assessment visit itself and the resulting action plan. 100% felt the scheme helped maintain or improve internal processes and procedures. 100% would recommend the scheme to other organisations. 100% described the assessment as informative.

  5. The scheme is being operated on a not-for-profit basis and has no central funding. Fees cover the cost of operating the scheme and are staged to allow equal access to the scheme for small charities and large corporate organisations.