Knowledge Lab – annual education workshops for patient organisations

Contracting Process

Fee-for-service agreements were established for speakers from patient organisations, with payments based on fair market value and the individual's level of seniority. A key lesson learned was the importance of timely slide submission for compliance and certification undertaken by GSK.

Going forward, contracts developed by GSK for partnerships will clearly outline expectations regarding referencing and image rights. This will help streamline governance and ensure that deadlines are met in a manageable way.

Implementation

Workshops began with single expert speakers but evolved to feature multiple contributors, enabling peer-to-peer learning. Agendas were co-created, ensuring alignment and eliminating content duplication. Interactive formats - such as facilitated discussions - proved particularly effective. Detailed pre-event surveys allowed speakers to tailor their content to audience needs, significantly boosting engagement and practical value.

Impact

The programme has increased both the knowledge and confidence of over 30 patient organisations that took part in the four workshops, enabling them to support their communities more effectively. Participating groups appreciated the platform to share expertise and strengthen networks. The workshops have reinforced GSK’s credibility as a committed supporter of the patient advocacy space, setting the stage for future cross-sector partnerships. The workshops will now be extended into 2025 and will include other non-oncology organisations that GSK works with.

Benefits

Impact on Patient Organisations:

Key benefits include enhanced organisational capabilities, enriched collaboration among patient groups, and recognition of expert contributions. Participants valued the practical insights and networking opportunities. 

Impact on Industry Partner:

GSK has gained from strengthened external relationships and positive perception within the patient community, creating a solid foundation for future initiatives beyond oncology.

Top tips

• Ensure the meeting topic is aligned to the needs of the patient organisations. 
• Incorporate time in the meeting format to encourage people to speak up and share experiences. 
• Provide content with practical tips and resources attendees can use to improve capability.
• Allow adequate lead in time for approvals and governance. 
• Manage these timelines with the patient organisation speakers. 

“Clear communication at set time points has helped the organisations understand our preparation time and for us in turn to align to their governance processes.”